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Over half of the traffic online is viewing video right now.

That is an incredible statistic!  Getting your business on YouTube and the other big video networks is an absolute must, and brings many advantages including:

Credibility:

Being able to say your business has “commercials” and is on YouTube helps your business appear more professional to people, and that can sell a customer right there.

Exposure:

Local businesses that have videos on YouTube get traffic.  It is as simple as that.  Not only is YouTube immensely popular, but because of its ranking in the search engines, it isn’t uncommon to see actual YouTube videos popping up in the search results.

Ability to Share More About Your Business:

A video allows you to show pictures of your delicious food, summarize the benefits of your business, and so forth.  Videos are appealing, and often times can be much more exciting than something such as a newspaper advertisement.

Making the Most of Your Commercials:

Many businesses have already sunk money into getting commercials produced, and if they aren’t currently being aired on television, they are not being seen by people.  YouTube will get your videos exposure.

Search Engine Optimization Benefits:

When the search engines see that your website is being mentioned on the various video sites, it helps with your credibility, and this in turn helps your search engine rankings.

It doesn’t have to stop with YouTube, there are dozens of popular video sites out there, such as Yahoo Video, DailyMotion, Vimeo, and Myspace Video.  All of these sites are free to join.

Just getting your presence on YouTube is only the beginning.  Your video should be correctly optimized and produced by an expert to get the best results.