Video 15

Have you ever ran an ad in the newspaper only to wonder how many people really took the time to read it?

Have you ever paid for a billboard on a highway, only to wonder how often it is looked at?

With a website, you don’t need to wonder these kinds of things, because it can be tracked easily.

Google Analytics is an incredibly powerful statistical tracking service that is provided by Google free of charge.

You can sign up here:

http://google.com/analytics

Once you have an account, all you need to do is forward a special bit of code to the person who manages your website.  They will need to place it on each page.  After a few days you will have a lot of valuable data to review.

Here are just a few of the things Google Analytics shows you:

1)      How many visitors you get each week/day/hour/and so forth.

2)      Where your visitors are coming from.  What keywords are they typing in to find you?  What sites are they finding you through?

3)      What specific pages on your website are your visitors viewing?  It even breaks down how long they stay on each page.

4)      What specific pages are people leaving your site from?

5)      Where are the visitors located geographically?

6)      And lots more…

Tracking the performance and results of your website is incredibly important.  If you aren’t doing it already, you are really missing out on a chance to understand how your website is performing.

A professional internet marketing specialist would be happy to explain what these statistics mean, and how understanding them can help you take your business to the next level.